Beijing Mai Ai Culture Co., Ltd. (“Mai Ai”) is a professional cultural organization engaged in artist management, copyright management, music festival production & operation, music production, media promotion and other integrated services. In the second half year of 2015, the company shifted its focus to the production and operation of electronic music projects, with the mission to “promote electronic music culture and pop culture among younger generations”.
Our sub-companies include Hip-Hop label OTTNO (On To The Next One), “HYPER”— a visual creative live streaming space featuring latest holographic technology. Our music brands include "INTRO"—China's first outdoor professional large-scale music festival, "ShadowPlay"——an avant garde music + visual arts events brand.
As for international business development, Mai Music has signed a strategic cooperation agreement with Europe's largest electronic music label - Italy SAIFAM Group and French new electronic music label TWINMUSIC which have become its exclusive management partner in China, owning the copyright of over 100,000 songs in total. Mai Ai also became the exclusive distributor of the music festival & live event content under the famous Dutch electronic music entertainment company ID&T in mainland China, As the leading representative of China's electronic music industry, Mai Ai is not only the official travel partner of Tomorrowland 2018 and Tomorrowland Winter 2019, but also the official partner of ADE for consecutive two years. Mai Ai became the 2018 ADE official events presenter to showcase China’s dance music scene.
Leading artists of Mai Ai include YUAN, the "Little Prince of Chinese Traditional Style EDM Music", Jello Rio, whose single "Star Falling" went viral on the most popular TV show The Rap of China, DJ Noah （Fangzhou Xu），and many more. Notably that YUAN, the most influential electronic music producer and singer in China, has achieved more than 2.5 billion plays and total amount of followers has reached 6 million. He is praised by CCTV (China Central Television) as "the Leading Figure of China's New Era of Electronic Music”.
In the future, Mai Ai will operate with cutting-edge ideas and methods, through electronic music, festivals, and new media, to combine electronic music culture with technology, games, films and television industries. Its multi-dimensional operation and strategic layout will certainly accelerate the development of electronic music culture in China.